ROI Coaster: From Resistance to Routine
Recommended Citation
Bickett A, Ribar P. ROI Coaster: From Resistance to Routine. Presentation at: ANPD Aspire Convention; March 25, 2026; Louisville, KY.
Presentation Notes
Presentation at: ANPD Aspire Convention; March 25, 2026; Louisville, KY.
Abstract
It's time for a visit to the Return on Investment (ROI) amusement park, where each attraction represents a stage in the journey of integrating ROI into NPD decision-making. Come join us to learn how ROI can move from resistance to routine in NPD practice!
Document Type
Oral/Podium Presentation